The Absorb Learning Management System (LMS) receives "Innovator" ranking from McLean & Company analysts in their latest LMS Vendor Landscapes report

Calgary, Alberta – November 30, 2011 –  Blatant Media is pleased to announce that its Absorb LMS (Learning Management System) has been recognized as an industry “Innovator” by research firm McLean & Company.  The Absorb LMS product and Blatant Media as a vendor were reviewed and benchmarked against various industry leaders in the recently released report “Vendor Landscape: Learning Management Systems.”

The process involved McLean & Company’s analysts using a comprehensive benchmarking methodology to grade vendors in areas such as product features, company reach and company viability.  Blatant Media and the Absorb LMS product scored highly in the areas of “Features” and “Viability” which resulted in an overall ranking of Industry “Innovator”.

“The Innovator category exists to identify vendors that have demonstrated innovative product strengths which act as their competitive advantage in appealing to niche segments of the market.  These vendors are poised to emerge as leaders.” says Terra Aartsen, Research Analyst at McLean & Company.

“We are very pleased to be acknowledged as Innovators in the LMS industry. It is particularly gratifying to be recognized for the unique work we are doing in the areas of ‘learner engagement’ in our Absorb LMS and SMARTLAB products.” says Dan Medakovic, Vice President of Learning Solutions at Blatant Media.

“Awesome!” adds Mike Eggermont, co-founder of Blatant Media.




About Blatant Media

Absorb LMS is an award-winner, being named to TrainingIndustry.com’s 2010 list of Top 20 Learning Portal Companies, along with receiving Gold and Silver awards from Brandon Hall for “Best Advance in Learning Management Technology for Global Training” and “Best Advance in Learning Management Technology for External Training”. More than 1 million employees and students use Absorb every day in over 1000 companies globally. Among the list of international clients are Oakley, Adobe Software Systems, Dannon, American Medical Systems, EVOCO, numerous universities, Websense, Virgin Mobile Canada, the United States Anti-Doping Association and many others.

The creator of the Absorb LMS and SMARTLAB, Blatant Media Corporation is a learning technology company that provides engaging LMS solutions for clients throughout the world. The company is headquartered in Calgary, Alberta, Canada. www.absorblms.com, (403) 520-2595.


About McLean & Company

McLean & Company (www.hr.mcleanco.com) is a division of Info-Tech Research Group (www.infotech.com) a global leader in providing tactical, practical Information Technology research and analysis for over thirteen years. McLean & Company provides practical solutions to human resources challenges via executable research, tools and advice that have a clear and measurable impact on the business.

Contact Information:

Blatant Media

Dan Medakovic

Dan.Medakovic(at)absorblms.com