mwillaman

HRmarketer.com to Preview New SocialEars® Service at HR Technology Expo

By mwillaman | January 17, 2012

CAPITOLA, Calif. / October 3, 2011 – HRmarketer.com, a leading marketing software and services firm in the human resources and B2B marketplaces, will launch a beta version of its new SocialEars® service in October to a limited testing audience. The platform will be publicly revealed for the first time today at this year’s 14 Annual…

HRmarketer Issues New eBook: A B2B Marketing Allocation Guide

By mwillaman | March 1, 2011

CAPITOLA, Calif., / March 1, 2011 — Good news for business-to-business companies that struggle to allocate their marketing budgets effectively: HRmarketer, the most widely used online marketing and public relations software in the human resource industry, has issued a new eBook, The Right Mix: A B2B Marketing Allocation Guide for 2011. The complimentary eBook can…

HRmarketer Announces Record Revenue in 2010 and Celebrates Ten years of Business

By mwillaman | February 9, 2011

CAPITOLA, Calif. / February 9, 2011 — Fisher Vista, LLC announced today that HRmarketer achieved record revenue growth in 2010, primarily due to the continued strong performance of its core software product, HRmarketer.com, and the growing demand for marketing and media relations services provided by its HRmarketer Services Group. Used by more human resources suppliers…

HRmarketer.com Upgrades Its My Company News Media Monitoring Service

By mwillaman | November 10, 2010

CAPITOLA, Calif. / November 10, 2010 — HRmarketer.com, the most widely used online marketing and public relations software in the human resource industry, has introduced key enhancements to its My Company News monitoring feature. My Company News consolidates and summarizes content from thousands of online news sources, plus blogs and key Twitter contacts — allowing…

HRmarketer.com Adds Long-Term Trend Analysis to its Keyword Ranking Software Tools

By mwillaman | July 14, 2010

CAPITOLA, Calif. / July 14, 2010 — HRmarketer.com, the human resource industry’s premier online marketing platform, has upgraded its SEO Center to include long-term trend analysis for keyword rankings. The new trend charts are based on daily rankings, which are used to calculate average rankings of keywords for the past 12 months. Average ranking is…

HRmarketer.com Introduces Centralized Media Relations Functionality to its Marketing and PR Software

By mwillaman | June 25, 2010

Capitola, Calif. / June 25, 2010 — HRmarketer.com announced new functionality to its on-demand marketing and PR software that enables communications professionals to centrally manage, track and report on media and analyst outreach activities. HRmarketer.com is the most widely used online marketing and public relations service in the human resource industry. Currently, marketing and PR…

HRmarketer.com "Cloud" Upgrade includes Marketing and Public Relations Measurement Tools and Enhanced Social Media Features

By mwillaman | January 21, 2010

CAPITOLA, Calif., / January 21, 2010 — HRmarketer.com has added new features to help human resource vendors manage and measure their marketing and PR efforts. HRmarketer.com is the premier online marketing and public relations service for companies selling to human resource departments. Its latest release, called “cloud,” features two major enhancements: integration with Google Analytics…

HRmarketer.com Enhances Social Networking Features to Companys Key Databases

By mwillaman | November 18, 2009

Capitola, Calif. – Nov. 19, 2009 — HRmarketer.com, the premier online marketing and public relations service in the human resource industry, announced key social networking enhancements to its HR blogs and media outlets databases. The blogs database, one of eight informational databases available on HRmarketer.com, tracks the most influential human resources blogs across all sectors…