Advos CEO Mark Willaman to Present on How HR Tech Vendors Can Master Their Marketing Spend at HR Technology Partnership Summit

Mark Willaman, founder and CEO of

APTOS, Calif., AUGUST XX, 2019 — Mark Willaman, founder and CEO of advos, the provider of strategic marketing software, will be a featured presenter at the HR Technology Partnership Summit, which will take place Sept. 30 through Oct. 1 in Las Vegas.

The HR Technology® Partnership Summit brings together vendors to grow and create partnerships and strategic alliances, with one-on-one 30-minute meetings and presentations on key topics for vendors from experts.

Willaman’s presentation is titled, “Mastering Your Marketing Spend: The Key Factors HR-Tech Vendors Need to Know.” Attendees will better understand the HR marketplace, learn about demand generation and awareness marketing activities, and discover key insights for spending their marketing dollars most effectively.

“The HR technology space is growing, crowded, noisy and increasingly complex and fragmented, which makes it challenging for vendors to stand out,” Willaman said. “This presentation will detail how attendees can best determine what their marketing budget should be and, more importantly, how to spend it a way that will achieve the results they need.”

The HR Technology Partnership Summit is held in conjunction with and immediately prior to the HR Technology Conference, which runs Oct. 1-4 and is one of the industry’s largest and highest-profile conferences. Both events are produced by Human Resource Executive Magazine and LRP Publications.

Other presenters include Steve Boese, HR Technology® Conference co-chair; Ben Eubanks, Lighthouse Research and Advisory principal analyst; George Laroque, HRWins founder and principal analyst; Madeline Laurano, Aptitude Research founder and principal analyst; Trish McFarlane, H3 HR Advisors CEO, and a variety of executives from The Starr Conspiracy marketing agency.

About advos

Advos HR/workplace edition is strategic marketing software that provides information and tools that help organizations make more people aware of their company and content. It includes a Collaboration and Advocacy platform that makes it easy for companies and their team members to work together to amplify the company brand, as well as Marketing Planning, Business Intelligence and Social Marketing.