Dawn Jeffers Announced as New VP of Sales at HR.com

Jacksons Point, Ontario, Canada HR.com, the largest network of human resources (HR) executives, has announced the appointment of seasoned sales executive, Dawn Jeffers, who will spearhead  sales and marketing efforts across HR.com’s platforms. 

For nearly ten years, Jeffers was the Visibility Manager with WorldatWork where she expanded the portfolio opportunities in advertising and exhibition sales, redefined market share for the association, and significantly increased revenue growth year over year. Her ability to pivot goals and retain contracts as partners moved from in-person to virtual events is a testament to her understanding of the needs of the HR space and the trust partners have in her.

These experiences and accomplishments have positioned Jeffers to step into strategic sales team leadership and help the sales team assist clients with the broadest portfolio of strategies for lead generation and branding in the human capital management space: products include virtual events and webcasts, managed campaigns, 13 in-house themed ePublications, the largest global membership database, and conferences such as HR West and HR TechXpo. 

When asked what she’s looking forward to in this new role, Jeffers responds, “HR.com is in a wonderful market position with a great advertising and sponsorship portfolio.  I hope to continue to bring value to our partners and the vendor community offering the best ROI for their marketing budgets. Their success is our success.” 

“Our sales team at HR.com will continue to deliver top tier products that will help clients build brands and expand lead sourcing. Building on our relationships is something I am most looking forward to,” Jeffers added.


About HR.com

At HR.com, we are committed to educating HR professionals and helping them build meaningful careers. When it comes to HR, we connect them with everything they need, and over 1.75 million HR pros agree! They rely on the HR.com community as the foremost, trusted resource for education, career development, networking, and compliance. Offerings include the largest network of HR executives, leading-edge industry research from the HR Research Institute, 13 monthly HR-themed ePublications, innovative HR education including 250+ annual webcasts, the most comprehensive HR certification exam preparation that guarantees passing SHRM and HRCI certification, as well as valuable HR tools, and legal compliance updates. HR.com has the largest knowledge base of HR practices globally and offers unparalleled training and networking for HR professionals all over the world… 24/7… 365. Visit www.HR.com to maximize your potential.

For more information, please contact:

Jenna Watson Gudgel

PR Communications Manager, HR.com


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