HR Marketplace Industry Veteran Kevin W. Grossman Returns to

Capitola, Calif. / June 27, 2011 — Fisher Vista, LLC and announced today that HR industry analyst and thought leader Kevin W. Grossman has rejoined the company as Chief Marketplace Evangelist. He’ll be responsible for’s strategic B2B marketing and business development initiatives as well as advising HR and other B2B suppliers on marketing best practices and marketplace positioning.

Previously at for over seven years until 2010, Grossman returns to the firm after brief tours at the Glowan Consulting Group and Ventana Research. He has more than two decades of business experience including over 10 years of HR marketplace experience, during which time he has helped hundreds of HR software and services companies grow their business.

“Kevin rejoining our marketing team comes at an opportune time as we prepare for major software feature releases in Q4 and 2012”, said Mark Willaman, CEO of “We are thrilled to welcome back one of the leading thought leaders and marketing experts in the human capital and B2B marketplace.”

Grossman has been named a Top 25 Online Influencer in human resources, talent management, recruiting and leadership as well as being an HR Industry Top 100 Influencer (via Industry Analyst John Sumser). He’s been a prolific HR business blogger since 2004, authoring the social media eBook “Conversation Starters” and multiple articles on leadership and human capital management. Grossman speaks at HR industry events, has moderated HR and talent management webinars and roundtables, and has educated C-level executives on social media marketing best practices. He’ll continue as an industry marketing analyst, advising vendors with their strategic marketing objectives.

“These days in the HR space and all of B2B we’re not selling in silos, we’re selling to the business at large, and that includes executive management, IT, operations, finance, HR, recruiting, talent management, training, and the list goes on,” said Grossman. “Not everyone is a primary decision maker, but everyone in your target companies are influencers, including their customers. It’s become a much more complex marketing and sales effort than ever before.”

Grossman adds, “Even though social media marketing is important today with more and more companies coming online, it should not be the exclusive activity for B2B suppliers. While it may be enough to launch a new product or service, particularly one that incorporates social functionality and targets social buyers, it simply can’t sustain long-term business growth.”

Building on that philosophy, Grossman and will host webinars on July 19 and July 26, 2011, from 10-11 a.m. PT (1-2 p.m. ET), titled “Marketing is Much More Than Social.” To register for July 19, visit To register for July 26, visit

Grossman returns to at an exciting stage of innovative product developments.’s software has the information, tool and resources that B2B marketers need for successful marketing and PR to all B2B decision makers including HR, IT, Finance, Operations and Purchasing. Some new developments include:

– A new “online voices” information database that will track thousands of social voices in the HR and B2B marketplace (IT, Finance, Operations, Purchasing).

– The aggregation of all social “conversations” for press contacts, analysts and online voices in the databases. With this information users will be the first in the HR marketplace to analyze conversations in real time and generate powerful trending data.

– A marketing planner upgrade in the “cloud” and expanded B2B marketing and PR information databases to help vendors better organize information and campaigns.

Those who want to connect with Grossman online can find him on Twitter (@KevinWGrossman), on LinkedIn ( and other social media.

About is a product of Fisher Vista LLC, a marketing software and services firm focusing on the B2B marketplace. Since 2000, over 1,000 companies have used to market to human resources departments and other key B2B decision makers such as IT, Finance, Operations and Procurement. A hybrid of technology, industry expertise and service, features marketing and PR information databases, news distribution, campaign management and measurement & analytics services.

Media Contact:
Elrond Lawrence, APR


This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: on behalf of the company listed above.