to Preview New SocialEars® Service at HR Technology Expo

CAPITOLA, Calif. / October 3, 2011 —, a leading marketing software and services firm in the human resources and B2B marketplaces, will launch a beta version of its new SocialEars® service in October to a limited testing audience. The platform will be publicly revealed for the first time today at this year’s 14th Annual HR Technology Conference and Expo in Las Vegas, Nevada.

SocialEars is a groundbreaking algorithm that captures real-time online content, and analyzes the tweets, blogs and online articles by thousands of HR journalists, media outlets, analysts and thought leaders to show which topics are trending and who is driving the conversations. The software combines “social” data analytics, cloud computing and HRmarketer industry knowledge to help customers stay current with emerging trends and target their PR and marketing campaigns to engage the right influencers.

“We are swimming in data from so many sources that it can be a struggle to keep up with information demands,” says Mark Willaman, CEO and founder of “The targeted technology behind SocialEars, combined with HRmarketer’s decade-long HR industry knowledge, provides a powerful tool to quickly organize current HR information, plan media events and implement highly targeted product campaigns, bringing enormous productivity gains to clients.”

By segmenting the HR and B2B community per subject and by tracking coverage trends, users can stay current with what’s trending today and tomorrow and identify the influencers who are driving industry conversations — a list that changes daily.

SocialEars’ game-changing features include the ability to:

– Identify within seconds all the journalists, analysts and other online “social voices” that have recently written on a particular HR-related subject.
– View tag clouds for thousands of influential “voices” in the HR marketplace, detailing the topics they most frequently cover.
– Identify the most widely used Twitter hashtags,
– Track online influencers’ Klout scores. The Klout score is a measurement of a person’s overall online influence and ranges from 1 to 100 with higher scores representing a wider and stronger sphere of influence

Beta customers are currently being selected for SocialEars; those interested in becoming a beta tester should contact HRmarketer at info(at) or call 831-685-9700.

October also marks the tenth anniversary of HRmarketer and its parent company, Fisher Vista, LLC. Founded in October 2001, the company was an early adapter of Software-as-a-Service (SaaS), hosting a vast array of media information databases that focused exclusively on the HR marketplace — publications, editorial calendars, trade shows, speaking opportunities, award competitions and more.

HRmarketer’s software has undergone a series of expansions and upgrades as the B2B marketplace entered the “cloud era,” setting the stage not only for SocialEars but also for a dramatic redesign and overhaul of, to be revealed in late 2011.

About is a product of Fisher Vista LLC, a marketing software and services firm focusing exclusively on the human resources and B2B markets. HRmarketer provides vendors with the tools and resources they need to manage and execute stellar marketing and PR strategies that increase visibility, grow business and provide ROI. HRmarketer’s suite of resources includes: full marketing and PR services, SaaS-based marketing software, rich informational databases and HR specific advertising channels. Since 2000, the company has worked with nearly 1,000 organizations, helping them generate publicity, website traffic, sales leads and improved SEO.

Media contact:
Elrond Lawrence,
VP media relations,


This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: on behalf of the company listed above.