Full-Service Marketing Agency Sees Opportunities to Help Clients in Branding Initiatives with “Engagement” Vision
NEW YORK – March 17, 2011 – JWT INSIDE, one of the nation’s first full-service engagement agencies, has announced its support for the Enterprise Engagement Alliance (EEA), a coalition of organizations dedicated to promoting the emerging field of enterprise engagement.
The new business practice of “engagement” has JWT INSIDE focusing on strategies designed to make the connection between an organization’s financial results and the engagement of all of the people critical to success including customers, channel partners, employees, vendors, and communities. Enterprise engagement is based on the premise that there is a strategic link between an organization’s external and internal brand and making that connection enables a company to consistently deliver and enhance its brand promises, and, ultimately, the business outcome.
According to Rob Quish, JWT INSIDE CEO, “We are at the onset of a big opportunity to intersect insights and craft tight communication strategies to change employee understanding, attitudes and behaviors. As smart companies are beginning to realize that engagement is a primary driver of business success, they need a unique form of agency that can help them make the connection between the brand promises and involvement of all organizational stakeholders to make sure those promises gets delivered.”
The Evolution of a Company
JWT INSIDE, a division of JWT (formerly J. Walter Thompson), has continuously evolved the business of employee communications to become a true engagement agency. Originating as a recruitment advertising agency in 1949, they became a digitally led branding and communications agency focusing on employee relationship marketing in 2007. Today, JWT INSIDE provides complete employer branding services from internal branding strategies to help organizations connect their external brand with the attitudes and behaviors of their employees to candidate recruitment and relationship management to help employ the right workforce.
This change in client needs led them to the EEA. The Enterprise Engagement Alliance provides outreach, research, and a new curriculum program for this emerging field to help organizations develop actionable, research-based engagement. JWT INSIDE is supporting the EEA because they believe there is a critical need for more formal processes to help guide organizations seeking to make this connection.
John Windolph, President, JWT INSIDE, states, “As more businesses – and business leaders – see the importance of customer satisfaction, corporate reputation and employee engagement coming together in a unified way, there will emerge a dramatic effect on the bottom-line. Great companies talk about driving innovation and growth through customer insights; they understand the high shareholder value of corporate reputation and they see the opportunity for differentiation from competition through their people, and that is the perfect example of engagement.
For further information, please contact:
Jon Lieb @ [email protected]
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Lois Russo @ [email protected]
Thirty Ink Media & Marketing
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