Largest HR Vendor Survey Will Collect Data on Marketing Trends in Human Resource Industry

CAPITOLA, Calif. / SEPTEMBER 14, 2010 — will survey thousands of human resource vendors on where they spent their 2010 marketing and PR dollars and how they plan to allocate their budget in 2011.

The annual survey is the largest of its kind in the human resource marketplace and has been conducted longer than any other.

This survey is part of HRmarketer’s “Trends in HR Marketing” series, which for the fifth year focuses attention on the activities of HR marketers. The report provides information on trends and best practices for marketing to the human resource and benefits marketplace for 2011.

The 15-minute survey can be taken by visiting:

Those who complete the survey receive an advanced copy of the findings when they become available in October.

HRmarketer, provider of the top marketing and public relations software for companies that market to human resources departments, has been gathering this important data since 2006.

“Nearly one thousand HR vendors have used HRmarketer’s products or services for their marketing and PR since 2000,” said Mark Willaman, founder and chief executive officer of HRmarketer. “Our experience, coupled with the data obtained from the survey, allows us to provide expert analysis on what these findings mean for HR suppliers and make recommendations for 2011.”

About is a product of Fisher Vista LLC, a marketing software and services firm focusing exclusively on the human capital and healthcare markets. The company has worked with nearly 1,000 human resource and healthcare providers, helping them generate publicity, website traffic, sales leads and improved SEO. For more information, visit

Media Contacts:
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This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: on behalf of the company listed above.