CAMPBELL, CA — Social media — two little words generating a whole lot of buzz. Most recruiters agree that social media is “the wave of the future” but just aren’t sure where or how to begin. Melyssa Bernstein, emerging media specialist and account executive at the global recruitment marketing agency, CKR Interactive, will be presenting at this year’s NAHCR Image Conference to shed some light on the matter.

Bernstein’s session, “Effective Recruiting with Social Media in 15 Minutes a Day”, will walk healthcare employers through how to overcome the four key obstacles that keep healthcare recruiters from tapping into social media: access, time, where to start and what to do. Participants will see firsthand that a view of social media as being time consuming and difficult to use is really just a misconception.

“Whether you’ve embraced it or not, social media isn’t going anywhere,” Bernstein explains. “The recruitment model is changing to an interactive mode, and companies should become proactive online to engage their potential candidates.”

After the session, attendees will know how to effectively work with their IT departments to ensure that recruiters have the access to social networking sites and technologies — both free and low cost — to streamline their efforts, get up and running with social recruiting quickly and efficiently, and maintain their online social media presence while leveraging the most effective guidelines and tips for social recruiting.

Bernstein adds, “My goal for this session is to help recruiters remove any fears, frustrations and misconceptions regarding social media. I’ll help them learn how to develop a social media strategy with set goals whether the objective is to increase candidate flow, build a talent pool, increase brand awareness or all of the above, and then dive in knowing they’re headed in the right direction.”

The NAHCR Image conference will be held July 6-10 at Mandalay Bay in Las Vegas, Nevada. Bernstein’s session will be presented on Friday, July 9 from 11am-noon PST. CKR Interactive will be exhibiting at the event, booth #305 (attended by healthcare recruitment experts Amiksha Patel, Director of Healthcare, and Kristin Oravec, Account Manager), for those wishing to learn more about the agency’s recruitment marketing services and solutions.

For more information regarding the subject of this release, please contact:
Skye Callan
Interactive Marketing Director
CKR Interactive
(408) 517-1400

About CKR Interactive
Founded in 2001, CKR Interactive is a recruitment marketing agency delivering comprehensive services to today’s employers. Focusing on interactive solutions, the firm’s areas of expertise also include research and planning, creative development and marketing communications. With offices throughout California, Arizona, New York and Florida, and OneAgent partner agencies in the United Kingdom, Australia, China and India, the award-winning firm’s growing list of clients represents a range of industries, from healthcare/biopharm and high tech to government and hospitality/food service.

About Melyssa Bernstein
Melyssa Bernstein is an Account Executive and Emerging Media Specialist for CKR Interactive. With an extensive background in hospitality management, experience working for a search engine optimization (SEO) firm and five years in an ad agency environment, she offers unique insights regarding all things social media and conducts client workshops on related topics. She regularly shares her expertise at industry conferences and events, most recently Onrec 2009. Melyssa is the immediate past president for the Staffing Management Association of South Florida and an active member of South Florida Interactive Marketing Association.

This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: on behalf of the company listed above.