New e-book From Juice Inc. Explains the Powerful Business Impact of Emotional Engagement in the Workplace

GUELPH, Ontario — May 20, 2010 — Data from the Corporate Leadership Council prove that the emotional side of engagement is actually four times more powerful than the rational side when it comes to driving business impact. A new e-book from Juice Inc., “Love at Work: Driving Employee Performance Through Emotional Engagement,” explains the difference between rational and emotional engagement and presents real-life examples of how emotional engagement leads to improved business results.

The complimentary e-book explains the elemental rule of the feelings economy, which says that when managers meet the felt needs of their employees, managers release the energy that triggers discretionary effort. Discretionary effort is the difference in the level of effort one is capable of bringing to an activity or a task versus the effort required to simply get by or make do. To download the e-book, visit

The e-book is an excerpt of Juice co-founder Brady Wilson’s new book, “Love at Work: Why Passion Drives Performance in the Feelings Economy.” The book seeks to inspire leaders to build cultures where managers can learn to extend themselves, investing in the highest good of their people, their communities and their planet.

Wilson is co-founder of Juice Inc., a company specializing in helping organizations improve communication, collaboration and performance. In his third book, “Love at Work,” Wilson shares real stories of inspiring leadership, and uninspiring leadership, that illustrate the power of how leaders can love to the point of motivating their employees. Love is defined as the process of extending oneself, which triggers discretionary effort. Every unit of effort a leader or manager spends evoking emotional engagement pays them back four times the discretionary effort. The results can be measured by increased employee productivity and improved employee engagement and communication.

“The complimentary e-book is a small glimpse into how organizations led by loving leaders can drive business performance,” said Wilson. “This method and process is not for everyone, and we get that, but for those that get us, we can lead them to extraordinary results.”

Wilson is an expert on how conversation affects organizational energy to create dynamic results. He has been called upon internationally by Fortune 500 clients to help them use a “conversational operating system” to overcome insurmountable challenges and achieve unprecedented results.

To download a complimentary copy of the e-book, visit Brady’s book, “Love at Work” will be available at the end of May 2010 on for $29.95 in hardcover and $23.95 in soft cover. For additional information on the book, visit

About Juice
Juice Inc. delivers training and development services to increase employee engagement and productivity. Juice works with companies that want to build a productive culture and understand that interactions between people are major drivers of organizational success. Juice’s conversation-enhancing methodology delivers a process for improving the human experience in the workplace, while driving employee performance and business results. For additional information, visit


Lara Hall
Juice Inc.

Adriana Saldana

This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: on behalf of the company listed above.