Social Listening and Conversation Analysis Software Gives Communication Pros Edge

Aptos, CA, June 18, 2012 —Want people to hear you? Then listen. That’s the message behind a new white paper available from entitled, “Social Listening and Engagement Software: A Powerful Tool for Marketing and PR,” which instructs B2B marketers and public relations professionals on using game-changing social conversation analysis technology and the information it reveals to measurably improve their communications campaign efforts.

The social world has disrupted traditional marketing, media relations and PR and it demands a different approach, one built around “listening” to the relevant online conversations — including online news stories, blog posts, Tweets, Facebook updates, LinkedIn shares and more — filtering out the noise and targeting the right social influencers in real time. The best tools and technologies go beyond merely monitoring, says the 10-page report from the marketing software and services provider, to pinpoint targets’ geography, job functions, social currency and the topics they are writing about and influencing, making analysis and messaging much more precise.

Available for complimentary download, the white paper demonstrates what marketers can do with Social Conversation Analysis Software, including improve the quantity and quality of targets to make their outreach more effective, view trending topics and whose influencing those discussions, and tailor content and SEO strategies around the real-time data, and join the right conversations to improve their social footprint.

Download the paper by visiting:

At the last HR Technology Conference, HRmarketer unveiled its own groundbreaking software, SocialEars®HR Edition, that goes beyond traditional social “listening” to conversation analysis, answering the question about what is being said and who is saying it. The value of knowing who is doing the saying provides a high value to the customer, with clear next steps for engagement.

About and SocialEars®HR Edition is marketing and public relations software for the human resources and B2B marketplace. The company’s latest cloud software, SocialEars HR Edition, takes a radically different approach to social media listening by focusing on conversation analysis. It does this by analyzing publicly available human resource conversations on Twitter, Facebook, LinkedIn, blogs, media outlets as well as the content and news stories shared on these channels. This level of analysis reduces the social noise helping companies listen to the right conversations so they can discover and engage with the influencers that matter to their business.

Media Contact:

Jackie Jusko