Parsippany, N.J., June 22, 2010— Corporate wellness programs can be made significantly more effective when linked to community-based programs that encourage social interaction and family involvement, according to DSM Personalized Nutrition, a U.S. based subsidiary of DSM (Euronext:DSM), a global leader in nutrition.
The company will explore this topic, as well as the successes and benefits of community-based wellness initiatives in an upcoming webinar, Linking Corporate and Community Wellness, scheduled for Wednesday, June 30 at 11:00 a.m. PDT.
Individuals can register for the webinar at https://www1.gotomeeting.com/island/webinar/registration.tmpl?id=528058761.
The webinar will feature Mark Pinsley, director of product management at DSM Personalized Nutrition, and Rick Weiss, chief executive officer of Viocare, which develops Web-based and mobile technologies that analyze dietary and physical activity behaviors. Pinsely will address how to capture the force of social influence in a corporate wellness program, while Weiss will share details about the success of the community-based program, “America Living Well,” and how employer-sponsored wellness programs can be strengthened by linkages to community-based initiatives.
Employers and human resources professionals will find the webinar of particular interest as it will address the advantages of leveraging community wellness resources to enhance the results of corporate wellness initiatives. Webinar attendees also will be given insights into:
• The relationships between key corporate and community wellness stakeholders
• The social networking aspects of wellness
• Social influence best practices
• Creative options for motivating program participation
“Good health is a direct result of the lifestyle choices we make at work and at home, so the most effective wellness programs address both areas,” notes Pinsley. “A good way to encourage and support healthier lifestyles is to build partnership among community health organizations, local governments, businesses and residents. After all, we all have a stake in improving the health of our citizens.”
Viocare develops sophisticated Web-based and mobile technologies that analyze dietary and physical activity behavior to generate personalized lifestyle plans for patients and consumers.
About DSM Personalized Nutrition
DSM Personalized Nutrition is a U.S. based subsidiary of DSM (Euronext:DSM), a global leader in nutrition. Its GPNS™, Global Personal Nutrition System™, is a comprehensive, nutrition-based health and wellness program offered to employers as part of a whole-health approach to reducing health care costs, improving productivity, and positively affecting employee morale. GPNS is designed to help employees achieve their specific health goals, and improve their health, by implementing small, yet meaningful dietary and lifestyle changes. www.DSMPersonalizedNutrition.com.
DSM — the Life Sciences and Materials Sciences Company
Royal DSM N.V. creates solutions that nourish, protect and improve performance. Its end markets include human and animal nutrition and health, personal care, pharmaceuticals, automotive, coatings and paint, electrical and electronics, life protection and housing. DSM manages its business with a focus on the triple bottom line of economic performance, environmental quality and social responsibility, which it pursues simultaneously and in parallel. DSM has annual net sales of about 8 billion and employs some 22,700 people worldwide. The company is headquartered in the Netherlands, with locations on five continents. DSM is listed on Euronext Amsterdam. More information: www.dsm.com.
Any forward-looking statements contained in this press release that involve inherent risks and uncertainties are based on current expectations, estimates and projections of the management of DSM and information currently available. DSM has no obligation to update any statements contained in this press release.
This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf of the company listed above.