Catholic Healthcare West with JWT INSIDE Honored with Excellence in New Communications Award by Society for New Communications Research

New York, NY – November 19, 2009 – JWT INSIDE is pleased to announce that in partnership with Catholic Healthcare West, it is the winner of the 2009 Excellence in New Communications Award for New Media Creation in the Nonprofit Division. The award winners were announced at the 4th Annual SNCR Excellence in New Communications Awards gala at the Harvard Faculty Club in Cambridge, Mass. on Friday, November 6, 2009.

The Society for New Communications Research Awards program honors innovative organizations that are pioneering the use of social media, ICT, mobile media, online communities, and collaborative technologies in the areas of media, marketing, public relations, advertising, entertainment, education, politics and social initiatives.

The award-winning employee communications site PURL was a result of JWT INSIDE’s partnership with CHW on a unique way to engage their employees while revealing their newly created employer brand. JWT INSIDE developed Personalized URLs (PURLs) for each and every employee where they could learn about the brand campaign and their own role in bringing it to life. Employees can upload their own videos, voice recordings, photo essays and written essays on how they live their lives on purpose. To date, the PURLs have welcomed over 9,000 unique visitors and nearly 700 employee personal stories!

“JWT INSIDE’s program is an impressive example of the successful and innovative use of new tools, technologies, solutions and practices to enhance communications and relationships,” commented Jen McClure, founder and president of the Society.

All the winning case studies submitted to this year’s SNCR awards program have been published on the Society’s website.

JWT INSIDE helps organizations advance employee engagement through comprehensive advertising, marketing and employee communications services. Measurement tools, consulting resources and strategic approaches are employed to put the right people in the right jobs and keep the workforce engaged. The agency has 11 locations offices across North America and internationally. It is a subsidiary of JWT, the largest advertising agency in the United States and one of the largest full-service networks in the world. Its parent company is WPP (NASDAQ:WPPGY).

About Catholic Healthcare West
At Catholic Healthcare West (CHW) a family of more than 60,000 caregivers and staff are delivering excellent care to diverse communities across Arizona, California and Nevada. Founded in 1986 and headquartered in San Francisco, Catholic Healthcare West (CHW) is the eighth largest not-for-profit hospital provider in the nation and the largest hospital system in California.

About the Society for New Communications Research
The Society for New Communications Research (SNCR) is a global nonprofit 501(c)(3) research and education foundation dedicated to the advanced study of the latest developments in new media and communications, and their effect on traditional media and business models, communications, culture and society. The Society creates a bridge between the academic community and practitioners using these news tools and technologies. SNCR’s Fellows include a leading group of futurists, scholars, business leaders, professional communicators, members of the media and technologists from around the globe – all collaborating together on research initiatives, educational offerings, and the establishment of best practices.

Media Contacts:
Tanya Krochuk

Society for New Communications Research
(408) 266-9658

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