Adds Long-Term Trend Analysis to its Keyword Ranking Software Tools

CAPITOLA, Calif. / July 14, 2010 —, the human resource industry’s premier online marketing platform, has upgraded its SEO Center to include long-term trend analysis for keyword rankings.

The new trend charts are based on daily rankings, which are used to calculate average rankings of keywords for the past 12 months. Average ranking is a much more stable and reliable indicator of overall monthly ranking than just comparing static rankings on the first of every month.

With this new functionality, the SEO Center becomes a complete organic rank monitoring solution for human resource vendors by addressing daily changes that drive SEO tactics while monitoring long-term trends that shape SEO strategy.

Search engine technology is increasingly critical for vendors trying to reach human resource professionals. By optimizing their sites, savvy vendors can boost visibility among HR buyers that leads to sales and a greater return on investment. But organic search engine rankings can change significantly at any time, reducing valuable sales opportunities which can mean thousands of dollars to an organization.

Powered by ZoomRank, HRmarketer’s SEO Center monitors daily search engine rankings so clients can immediately address changes. The center enables HR vendors to:

– Track their keyword rankings on Google, Yahoo, and MSN with automatic average daily rankings displayed on their “dashboard” and via email reports.

– Monitor the impact of content changes on their website and inbound links on search engine rankings.

– Optimize organic SEO campaigns and improve their rankings over time.

– Speak with an SEO expert who can assist them with keyword research, META tags, website design, inbound links and more.

A video preview of the new feature is able on the YouTube Channel.

“Being able to track keyword ranking trends over time is a huge benefit to marketers, and this new offering makes it easier for our members to monitor the results of their SEO efforts and quickly make adjustments if needed,” said Andy Benkert, online marketing specialist for “SEO is a big part of many modern marketing programs, and we’re continually updating HRmarketer to provide better ways for members to track and measure their efforts.”

About is a product of Fisher Vista LLC, a marketing software and services firm focusing exclusively on the human capital and healthcare industries. has helped over 700 human resource and employee benefit service providers plan, manage, execute and measure their marketing and PR. The service includes information databases, news distribution, campaign management and measurement tools to help HR vendors get increased visibility, Web site traffic, sales leads and improved search engine rankings.

About ZoomRank
ZoomRank ( is a web-based service that automatically tracks search engine rankings for critical keywords. Search Engine Optimization (SEO) is an important part of any effective marketing strategy today. ZoomRank affordably automates SEO monitoring for corporations, small and medium businesses, and SEO agencies.


This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: on behalf of the company listed above.