Juice Inc. Announces Latest Book to Help Companies Improve Business Results

GUELPH, Ontario — June 21, 2010 — Leaders who trigger emotional engagement release 400 percent more discretionary effort than those who trigger rational engagement. In his latest book, “Love at Work: Why Passion Drives Performance in the Feelings Economy,” Brady Wilson explains how emotional engagement in the workplace can lead to improved business results.

Wilson is co-founder of Juice Inc., a company specializing in helping organizations improve effective communication, collaboration and performance. In his third book, Wilson focuses on the notion that emotional engagement, which involves engaging people’s hearts and their feelings, trumps rational engagement, which involves meeting the intellectual needs of their minds, when it comes to sparking discretionary effort in the workplace. To find out how to get a copy of “Love at Work,” visit http://www.juiceinc.com/love_at_work.htm.

Discretionary effort is the difference in the level of effort one is capable of bringing to an activity or a task versus the effort required to simply get by or make do.

“I wrote this book because I believe that loving organizations led by loving leaders are the most effective means to building a better world,” said Wilson. “If leaders and managers extend themselves to invest in the highest good of their people, it can lead to extraordinary results.”

Through real stories of inspiring leadership, and uninspiring leadership, Wilson shares the power of how leaders can love to the point of motivating their employees. Love is defined as the process of extending oneself, which triggers discretionary effort. Every unit of effort a leader or manager spends evoking emotional engagement pays them back four times the discretionary effort. The results can be measured by increased employee productivity and improved employee engagement and communication.

“Brady Wilson’s message is a great match for our culture—down to earth, practical, and determined to make a difference,” said Greg Stewart, president and chief executive officer of Farm Credit Canada. “A very worthwhile read for any leader who aspires to make a distinct mark on their business and its people.”

Wilson is an expert on how conversation affects organizational energy to create dynamic results. He has been called upon internationally by Fortune 500 clients to help them use a “conversational operating system” to overcome insurmountable challenges and achieve unprecedented results.

“Love at Work” is available now on Amazon.com for 29.95 in hardcover, $23.95 in softcover and on Indigo Books for $25.50.

For additional information, visit http://www.juiceinc.com/love_at_work.htm.

About Juice
Juice Inc. delivers training and development services to increase employee engagement and productivity. Juice works with companies that want to build a productive culture and understand that interactions between people are major drivers of organizational success. Juice’s conversation-enhancing methodology delivers a process for improving the human experience in the workplace, while driving employee performance and business results. For additional information, visit http://www.juiceinc.com/.


Lara Hall
Juice Inc.

Adriana Saldana

This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf of the company listed above.