CAPITOLA, Calif. / July 22, 2010 — A combination of high-tech marketing and old-fashioned media relations is paying off handsomely for background screening firm EmployeeScreenIQ.
Since the company joined forces with HRmarketer.com, its brand has risen to new levels of visibility thanks to content campaigns—surveys, reports and articles—that focus on timely employer issues such as diploma mills, workplace violence, social networking and more. These topics have resulted in EmployeeScreenIQ being featured in the Associated Press, plus Workforce Management, Human Resource Executive, Talent Management and other trade magazines.
“Our goal was to evangelize EmployeeScreenIQ as the industry’s leading background screening firm and drive media visibility with local and national markets,” said Nick Fishman, chief marketing officer. “Thanks to HRmarketer’s Services Group, we’ve achieved tremendous brand visibility and created a sustainable pipeline of media and marketing inquiries. Our competitors often remark that we’re everywhere.”
The media momentum is the result of a year-long relationship with HRmarketer.com, the high-tech marketing service for companies that sell to HR and benefits professionals. In addition to content campaigns, HRmarketer’s Services Group posts search-optimized press releases, produces podcasts and webinars, responds to media story queries and helps the company pursue speaking opportunities.
EmployeeScreenIQ provides employment screening solutions to over 3,000 clients throughout North America and worldwide. Their clients range from Fortune 100 organizations that screen several thousand people per month to those with less-frequent hiring needs. Its target customers are HR professionals at organizations ranging from 1,000 to 25,000 employees.
The full EmployeeScreenIQ case study is available at http://www.hrmarketer.com/home/download_case.htm.
“HRmarketer’s expertise in the human resources space means that we didn’t have to pay them to learn the industry,” said Fishman. “At a recent SHRM conference they secured several briefings with trade magazine editors, providing priceless face time with key industry press.”
HRmarketer.com, a service of Fisher Vista LLC, is the number one Internet marketing and media visibility service in the human resources industry. Since 2000, nearly 700 human resource suppliers have used HRmarketer.com to generate publicity, website traffic, sales leads and improved search engine rankings.
Elrond Lawrence, media relations
This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf of the company listed above.