Fisher Vista / HRmarketer.com

HRmarketer.com Celebrates 10th Anniversary While Preparing Launch of New Platform and Social Media Technology

By HR Vendor News | September 15, 2011

CAPITOLA, Calif. / September 15, 2011 — HRmarketer.com, a leading marketing software and services firm in the human resources and B2B marketplaces, will celebrate its 10th anniversary of business in October. The company is celebrating the milestone with a trivia contest and the bold launch of a new platform and groundbreaking social data analytics service.…

HR Marketplace Industry Veteran Kevin W. Grossman Returns to HRmarketer.com

By HR Vendor News | June 27, 2011

Capitola, Calif. / June 27, 2011 — Fisher Vista, LLC and HRmarketer.com announced today that HR industry analyst and thought leader Kevin W. Grossman has rejoined the company as Chief Marketplace Evangelist. He’ll be responsible for HRmarketer.com’s strategic B2B marketing and business development initiatives as well as advising HR and other B2B suppliers on marketing…

HRmarketer.com Tracks Human Resource Conference Tweets with New Event Twitter Hashtag Feature

By HR Vendor News | May 17, 2011

CAPITOLA, Calif. /May 17, 2011 — Sorting through the noise of Twitter can be overwhelming, but HRmarketer.com has found a way to cut through the clutter with a dynamic new feature called “Event Twitter Hashtags.” The feature is available to customers of the marketing software and services firm and is located in HRmarketer’s vast database…

Fifty Percent of HR Professionals Forecast Hiring in 2011, Reports New Survey from HRmarketer.com

By HR Vendor News | April 7, 2011

CAPITOLA, Calif. / April 7, 2011 — Sixty-nine percent of HR buyers are gaining optimism about the economy in 2011, and nearly twenty five percent plan to increase their budgets for HR-related products and services. These findings and more appear in the research report from HRmarketer.com, “Trends in HR Marketing: HR Buyers’ Behavior – What…

HRmarketer.com Upgrades Help Vendors Build Industry-Specific Campaigns

By HR Vendor News | November 2, 2010

CAPITOLA, Calif. / November 2, 2010 — HRmarketer.com, the most widely used online marketing and public relations software in the human resource industry, has introduced key enhancements to its information databases. HRmarketer.com’s databases include detailed profiles on media outlets, analysts, journalists, bloggers, advertising opportunities, speaking opportunities, award competitions, conferences & trade shows, buyer guides, direct…

HR and Benefits Vendors Plan to Increase Their Marketing Budgets in 2011, Says Latest Survey from HRmarketer.com

By HR Vendor News | October 27, 2010

CAPITOLA, Calif. / October 27, 2010 — Talent management, employee recognition, consulting, training, assessments and other HR industries may benefit from a sharp rise in supplier optimism during 2011, according to a new trends report from HRmarketer.com. The popular marketing software and services firm has released its annual “Trends in HR Marketing” report that examines…

HRmarketer.com Enters Content Syndication Partnership with TalentManagementTech.com

By HR Vendor News | September 14, 2010

CAPITOLA, Calif. / September 14, 2010 — HRmarketer.com subscribers can now send their news to an expanded audience of HR, recruiting and technology readers, thanks to a syndication partnership with TalentManagementTech (TMT). Announced today, the deal enables HRmarketer.com subscribers’ press releases to be syndicated across TMT’s network and published to its popular Web site at…

SeniorCareMarketer.com Named as a Member Benefit for International Mature Marketing Network (IMMN)

By HR Vendor News | August 31, 2010

CAPITOLA, Calif. / August 31, 2010 — Online marketing and public relations service provider SeniorCareMarketer.com (SCM) and Boomer Authority™ Association, its exclusive marketing partner, has entered into an alliance with International Mature Marketing Network (IMMN) to make SCM’s proprietary online marketing software available to IMMN as member benefit. Under the agreement, SCM will make its…

Accolo Scores Promotional Touchdowns with HRmarketer.com

By HR Vendor News | June 15, 2010

CAPITOLA, Calif. / June 15, 2010 — When Accolo, Inc., issued a press release about supporting the recruitment of Notre Dame’s head football coach, the firm scored a publicity blitz with nearly 100,000 reader impressions and the no. 1 viewed release on PR Web that day. The promotional windfall in December 2009 is just one…

HRmarketer.com Article Explains Web 2.0 Search Engine Marketing and PR Campaigns

By HR Vendor News | April 28, 2010

CAPITOLA, Calif. / April 28, 2010 — Companies that boast a dazzling, search-optimized Web site brimming with innovative content may still get overlooked without consistent marketing and PR activities. That’s the focus of the latest SEO white paper from HRmarketer.com. It explains Web 2.0 search engine marketing tactics while still encouraging traditional marketing and PR…