HRsoft to Host Webinar on Optimizing Total Rewards Programs

By mwillaman | April 22, 2019

On April 24, Jose Tomas of BrandSparc will join HRsoft for a presentation on allocating human capital spend to attract and retain talent ORLANDO, Fla. – On Wed., April 24, leading compensation planning software provider HRsoft will host a webinar presented by Jose Tomas, Principal and Managing Partner of BrandSparc. Titled “Optimizing Total Rewards Programs…

Rhonda Taylor Joins HRmarketer as Vice President of Sales

By mwillaman | September 10, 2014

CAPITOLA, Calif.–HRmarketer, social content marketing software for the human capital and employee benefits marketplace, welcomes Rhonda Taylor as vice president of sales. Taylor brings a wealth of experience that bolsters her natural talent for consulting and delivering insight to clients. Her career highlights include owning her own agency; traveling the world recruiting engineers; and working…

HRmarketer Appoints Edward Willey Vice President of Software Engineering

By mwillaman | November 5, 2013

Capitola, CA, November 5, 2013–Fisher Vista, LLC, owner of the HRmarketer software suite developed exclusively for the human resource and benefits marketplace, announced today that Edward Willey has been named to the newly created role of vice president of software engineering. Willey is responsible for leading the ongoing development of HRmarketer software. HRmarketer is nearing… to Preview New SocialEars® Service at HR Technology Expo

By mwillaman | January 17, 2012

CAPITOLA, Calif. / October 3, 2011 –, a leading marketing software and services firm in the human resources and B2B marketplaces, will launch a beta version of its new SocialEars® service in October to a limited testing audience. The platform will be publicly revealed for the first time today at this year’s 14 Annual…

HRmarketer Issues New eBook: A B2B Marketing Allocation Guide

By mwillaman | March 1, 2011

CAPITOLA, Calif., / March 1, 2011 — Good news for business-to-business companies that struggle to allocate their marketing budgets effectively: HRmarketer, the most widely used online marketing and public relations software in the human resource industry, has issued a new eBook, The Right Mix: A B2B Marketing Allocation Guide for 2011. The complimentary eBook can…

HRmarketer Announces Record Revenue in 2010 and Celebrates Ten years of Business

By mwillaman | February 9, 2011

CAPITOLA, Calif. / February 9, 2011 — Fisher Vista, LLC announced today that HRmarketer achieved record revenue growth in 2010, primarily due to the continued strong performance of its core software product,, and the growing demand for marketing and media relations services provided by its HRmarketer Services Group. Used by more human resources suppliers… Upgrades Its My Company News Media Monitoring Service

By mwillaman | November 10, 2010

CAPITOLA, Calif. / November 10, 2010 —, the most widely used online marketing and public relations software in the human resource industry, has introduced key enhancements to its My Company News monitoring feature. My Company News consolidates and summarizes content from thousands of online news sources, plus blogs and key Twitter contacts — allowing… Adds Long-Term Trend Analysis to its Keyword Ranking Software Tools

By mwillaman | July 14, 2010

CAPITOLA, Calif. / July 14, 2010 —, the human resource industry’s premier online marketing platform, has upgraded its SEO Center to include long-term trend analysis for keyword rankings. The new trend charts are based on daily rankings, which are used to calculate average rankings of keywords for the past 12 months. Average ranking is… Introduces Centralized Media Relations Functionality to its Marketing and PR Software

By mwillaman | June 25, 2010

Capitola, Calif. / June 25, 2010 — announced new functionality to its on-demand marketing and PR software that enables communications professionals to centrally manage, track and report on media and analyst outreach activities. is the most widely used online marketing and public relations service in the human resource industry. Currently, marketing and PR… "Cloud" Upgrade includes Marketing and Public Relations Measurement Tools and Enhanced Social Media Features

By mwillaman | January 21, 2010

CAPITOLA, Calif., / January 21, 2010 — has added new features to help human resource vendors manage and measure their marketing and PR efforts. is the premier online marketing and public relations service for companies selling to human resource departments. Its latest release, called “cloud,” features two major enhancements: integration with Google Analytics…